As the years go by, more individuals are becoming concerned with the state of the environment, and this shift is extremely noticeable in the younger generations. Delving into the world of sustainability and environmental impact is more important now than ever before, and recent statistics from Innova emphasize this point. 21% of consumers worldwide stated that environmental factors were important to them in 2020, and this number has increased to a third of consumers, reported in 2021. Consumers want answers. Where does the food come from? How does it impact the environment? What is the carbon footprint? These are all questions people are quickly starting to ask more frequently.

Globally, the concepts of sustainability and environmental impact are different, but the common ground across the world is that both businesses and governments need to be proactive in enhancing and furthering sustainable ambitions and practices.

The challenge and opportunity for brands lies in their ability to integrate and/or develop a sustainable mindset, filled with a set of actions that align with their mission. Consistently following this plan will allow for long-term growth and value.

In today's day and age, you cannot sit idly by. There are expectations for brands to act. The world needs brand driven behaviour. Enzyme excels in this domain. We are prepared to propel your brand forward. Check out our website and send us a message to chat. We'd love to hear from you!

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