Angus Reid Institute has released data demonstrating that 4-in-5 Canadian individuals say they’ve changed their food buying habits due to increasing costs. Is this surprising news? Quite the opposite in fact! However, the problem with this is that many consumers often turn to unhealthier options as a compromise; as an example, 21% of Canadians are buying fewer fresh fruits and vegetables. Taking this a step further, consumers are typically opting for cheaper brands, irrespective of nutritional benefits.

This disproportionately impacts smaller companies selling at more premium prices, as they now have to fight to demonstrate and communicate the real value they bring: nutritional density, taste, and a variety of other attributes.

At the end of the day, it is important to consider the quality/price ratio to ensure that you find the best food to positively impact your health.